Research
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Five agencies make the MAA UK Agency of the Year shortlist
Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the…
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Crayola and dentsuMB scoop top global Effie
Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective…
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WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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Asda, Amazon, Aldi and M&S top System1’s latest Christmas ad winners
System1, which claims to measure the emotional impact of ads and therefore their long term effectiveness, has produced its latest…
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Brands need to clean up their financial act says new Mindshare report
The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a…
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WPP launches archive celebrating Jeremy Bullmore
WPP has launched an online archive in honour of Jeremy Bullmore, long-serving chairman of JWT and a WPP director. Bullmore…
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Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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Wunderman Thompson charts world’s most “inspiring” brands – Google is top
Wunderman Thompson has been measuring what it describes as “the world’s most inspiring brands” for three years now and this…
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