Research
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WPP boosts ecommerce creds with Stripe deal
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic…
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Start breeding again says Kraft Heinz as baby food market runs out of Italians
Here’s a call to action that should resonate with every red-blooded Italian: the birthrate is falling dramatically and so soon…
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System1: How did TikTok inspiration work its way into Super Bowl LVII ads?
By Jon Evans. While many debated whether TikTok influencers would outshine celebrities in this year’s Super Bowl, perhaps the question…
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David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds…
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Omnicom follows Publicis with strong 2022 organic growth
Omnicom followed rival Publicis with strong Q4 2022 numbers with organic growth in the period of 7.2% and 9.4% for…
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Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have…
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BUPA aims to show a different side of care homes with MullenLowe
Bet you didn’t know that care homes ca be fun. BUPA thinks so anyway, in a new campaign from MullenLowe…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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