Research

Food research claims big reduction in ads to children

Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable products to children via television advertising. Some opponents would ban such companies advertising in programmes aimed at children under 12 ...

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Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?

“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter Drucker, the founding father of management consultancy. They are pertinent because people tend to gravitate towards finessing what they are ...

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Mind your body language! How non-verbal communication works in advertising

Vanessa Van Edwards of ScienceofPeople.com in the US, outlines ten ways non-verbal body language can make ads more effective (and you thought we didn’t do science here). Vanessa says her goal is to make you the “most memorable person in ...

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WPP does something or other with DataSift’s social media platform – with a bit of Zipline DMP on top

Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data Alliance and DataSift are forming a global data partnership enabling WPP companies to access data from the world’s leading social ...

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Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

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