Research
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WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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AA/WARC: Adspend hit the buffers in late 2022 – 2023 recession looms
UK adspend rose 8.8% to hit £34.8bn in 2022 according to new Advertising Association/WARC figures but forecasts have been slashed…
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FAAAC attacks ageism in advertising – the scandal that inclusivity tsars dutifully ignore
See that Interpublic’s R/GA, once the high flying digital agency, is laying off 15% of its US staff. Wonder how…
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Bud Light shuffles marketing pack after trans fiasco
The mighty Anheuser-Busch (AB InBev’s US arm that allegedly made Milwaukee famous) has backtracked spectacularly over its decision to feature…
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Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
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The wonderful world of Mother: Trainline and Make My Money Matter
You sometimes muse about what exactly goes on in the collective imagination of Mother – an indisputable conclusion is the…
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WPP’s Open X adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly.…
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Tesco crafts a food love story for Eid
Tesco and BBH do multicultural, inclusive stuff better than most and it has a new campaign breaking to celebrate the…
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