Research
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Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
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Commercial media use drops and diverges according to new IPA TouchPoints study
Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally…
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Kathryn Jacob: the Oscars – what can advertisers learn from silver screen storytelling?
The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed…
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Dove goes into battle against beauty “digital distortion”
Unilever’s Dove is going into battle against the so-called Bold Glamour filter which, it says, presents a concerning ideal of…
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Does R3’s new holding company ‘family tree’ show that some family planning is in order?
Consultancy R3 has released its latest agency “family tree” (below.) Those with eagle eyes may be able to read it…
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Jon Evans: should it be International Women’s Day for advertisers all year round?
International Women’s Day sees brands queueing up to celebrate women and show their understanding of women’s lives and issues. But…
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Adspend bounces back with 7.9% growth but 2023 forecast to slow – PQ Media
Global advertising & marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow…
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WARC names 2023’s biggest creative awards winners
If anyone doubted that purpose has taken over adland – or at least the portion of itself that awards prizes…
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Jonathan Fraser: why advertisers need local power on a global scale
The world has seven continents, 197 countries and countless cultures, subcultures and tribes. It would appear to be an impossible…
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