Research
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BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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TMW Unlimited and the Trussell Trust help food banks support their local communities
Campaign was a winner in Ocean Outdoor’s annual digital creative competition With the support of TMW Unlimited (part of UNLIMITED),…
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WPP’s Ogilvy re-invents friendship for Philadelphia
How many agency folk does it take to change a light bulb? Mondelez International’s new campaign for Philadelphia from Ogilvy…
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Jane Austin in Cannes: brands should be obsessing over hard-hit consumers, not AI
Contrary to what many of the big players at Cannes Lions would have you believe, the industry’s biggest problem isn’t…
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James Swift of Contagious: my Top Tips for Cannes – and our full list of contenders
Top Tips for Cannes Some years there are campaigns that you know are going to clean up at Cannes —…
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‘Robot rights’: IPA survey shows our bizarre attitude to AI
How do we stop AI taking over the world? There are many doom scenarios floating around, and plenty of leaders…
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All aboard the Advertising Association boat for Cannes – but will clients be any the wiser?
Does Cannes matter (or matter as much?) We’ll maybe deal with that another day but it seems that many and…
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MSQ aims for global growth with One Equity Partners deal
Leading international private equity firm One Equity Partners (OEP) has bought creative and technology group MSQ Partners. OEP will become…
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Ocean Outdoor: British athletes unite as the faces of powerful diversity and inclusion campaign
This is What a Level Playing Field Looks Like calls for fairer representation Ocean Outdoor is tackling bias and discrimination,…
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