Research
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Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted
The Advertising Standards Association is claiming success for its ad campaign, which ran in the summer and autumn of last…
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MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
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Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?
Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business…
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AA-led ad export group gears up for Cannes
The UK Advertising Export Group (UKAEG) and the Department for Business and Trade (DBT) are setting off for La Croisette,…
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Havas tries to redefine “new” purpose in global study
Havas has been puzzling about people and brands for 15 years now with its Meaningful Brands Report and the latest…
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Big British companies are trashing their reputation on inflation – will Sunak sort them?
What should be an interesting encounter is set to take place tomorrow between British prime minister Rishi Sunak and the…
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Ad industry still has a culture problem: 20% want to move job in next 12 months, says 2023 All In survey
Despite a lot of talk about making advertising a more inclusive, tolerant and user-friendly workplace, this year’s All In survey…
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Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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