Research
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Sanofi goes the extra mile for new sonic identity
We all know that sound is important in ads and now there’s more focus than ever on so-called “sonic identities,”…
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MSQ poaches VMLY&R boss as co-head of Freemavens
MSQ insights and analytics consultancy Freemavens has poached VMLY&R Consulting lead Eleanor Lloyd-Malcolm (below) as co-MD. Lloyd-Malcolm will work alongside…
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Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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Gus Nisbet of MassiveMusic: how generative AI can make – or mar – sound connection
Keeping up with the latest cutting-edge technology is part and parcel of being a tech ‘giant’. So it’s unsurprising when…
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Will consumers say ‘Yeah’ or ‘Nahh’ to new Dolmio?
Mars’ Dolmio has been working on its new brand platform with agency The&Partnership since 2021 it seems and the underpinning…
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Interbrand names 2023’s breakthrough brands
Consultancy Interbrand has named what it calls the 30 most innovative brands in its new Breakthrough Brands Report, partnering with…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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