Research
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Netflix is Beano Brains’ top Gen Alpha brand – BBC bombs
Beano Brains, described as a specialist kids and family agency (yes, the comic is related) has produced its latest 60,000-strong…
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System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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Dentsu unveils new US structure around iProspect and Merkle
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure…
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Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Market Index to include 81 territories, accounting for 95% of…
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Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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London mayor Khan runs out of mates with Ogilvy anti-sexism campaign
Mayor of London Sadiq Khan isn’t the most popular at the moment – his ULEZ scheme to ban high-emitting older…
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Agency pitches hit $1m each in US
We love agency pitches here (we have to write about something other than data-driven gizmos) but they’re a pricey business…
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IPA Bellwether: advertiser money pours into price cuts as media suffers
Sales promotion is growing at record levels according to the IPA’s latest quarterly Bellwether Report, up 13.4% as UK firms…
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Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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