PR
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Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
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Introducing the More About Advertising Book Shop
Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to…
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Reckitt Benckiser joins anti-plastic rush
RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic…
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VW in America grasps emissions nettle in WPP ad debut
Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new…
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Coke recycles Cannes winner for new recycling campaign
Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of…
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Dark Horses promotes forgotten footballers for CONIFA European championship
More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies –…
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Now Gillette tries its hand at transgender shaving
Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a…
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Jamie Williams of Isobel: the brand lessons from the fall of Jamie’s Italian
Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain…
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Branded by Geronimo scores for Kompany comeback
Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck…
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