Dark Horses promotes forgotten footballers for CONIFA European championship

More football, this time from some unexpected places.

Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently overlooked by ruling football body FIFA.

This campaign from lively sports agency Dark Horses features one Szilard Magyari who hails from a Romanian enclave in Hungary, which doesn’t sound the most stress-free place to be.

Amazing the way football seems to be taking over politics too.

Good from Dark Horses.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.