Who’s to blame for Hyundai’s suicide ad?

Here’s the notorious Hyundai iX35 ad from in-house agency Innocean that shows a would-be suicide being thwarted because the thing emits water not poisonous fumes. Actually it’s well-nigh perfect – apart from the small matter of taste. Does it demonstrate ...

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BMW tops list of ‘world’s most reputable companies’

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...

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McDonald’s Japan tries to dance its way to success

McDonald’s has been having a hard time in Japan it seems, with sales and profits falling. Is the problem that sushi’s nicer? Anyway, one of its strategies to drag itself out of this slough of despond is better marketing and ...

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