Reckitt Benckiser joins anti-plastic rush

RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films.

Nature is Speaking is also the name of a star-packed series from Conservation International which this may or may not have something to do with.

RB says it’s working hard to find a substitute for plastic – which is what everybody says these days, including companies that have been cheerfully filling oceans with the stuff for decades.

Good works or reputational damage limitation?

MAA creative scale: 4.

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