PR

Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

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Why brand communications need to give something extra to consumers, not simply sell the product

Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and relevant to their lives. Many of us will be aware of the Yankelovich statistics on brand communications. They show that ...

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What’s next for Becks as he joins rush to retire?

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

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Canada’s Cossette tries to sharpen up charity Amnesty International

Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they should be capable of doing equally good work for both. But charities are big clients these days (media agencies love ...

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