PR

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

Only a fifth of all the brands out there make a meaningful difference to our lives according to new research from Havas – and most people would happily do without 70 per cent of them (over 90 per cent of ...

Publicis Groupe’s Maurice Levy and WPP’s Sir Martin Sorrell don’t exactly get on and now Le Grand Maurice has aimed a painful kick in the creative goolies at his old enemy by hiring defenestrated JWT India creative Bobby Pawar as ...

What will Nick Brien do next has been a live topic since he quit as McCann boss last year (or was quitted by IPG CEO Michael Roth) and now old Nick has re-emerged – as a director of and investor ...

Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and relevant to their lives. Many of us will be aware of the Yankelovich statistics on brand communications. They show that ...

WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest ...

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

New Japanese prime minister Sinzo Abe is trying to drag the country’s economy out of its decade-long slump with a policy aimed at reducing the value of the yen (which should help exports) and creating two per cent inflation, which ...

Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they should be capable of doing equally good work for both. But charities are big clients these days (media agencies love ...