PR
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MAA blast from the past: Madonna’s ‘Like a Prayer’ revived for Pepsi
Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part…
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New PWC survey says nearly half of UK Out of Home revenue supports communities
A new report by PWC, commissioned by UK Out of Home marketing body Outsmart, details the contribution made by OOH…
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DDB Worldwide named as Parley for the Oceans creative partner
DDB Worldwide has been named as creative partner of Parley for the Oceans, an environmental “eco-innovation” pressure group and alliance…
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UK’s ‘audacious Kingdom’ campaign drops ball
Once upon a time the UK had the Central Office of Information handling government and other institutional advertising. Mostly it…
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MAA Ad of the Week: The Big Issue from the7stars
UK PM Rishi Sunak is discovering the truth of Harold Macmillan’s observation, when he was asked what was the greatest…
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World Land Trust and Media Bounty get UK buzzin’ with dynamic birds and bees billboards
Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out…
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Libel law headliners Schillings set up new PR challenger
One of the PR industry’s most successful wheezes is its invention of “reputation management.” Who, in their right mind, is…
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Bud Light musters an army of clichés in hope for NFL-led recovery
Bud Light’s US sales disaster shows little sign of abating after its disastrous flirtation with trans influencer Dylan Mulvaney, sales…
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Sainsbury’s changes tack in UK supermarket price wars
Britain’s supermarkets are feeling sore at the moment, smarting from what they see as the Government singling them out for…
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