PR
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Ad champion Bellini departs Tesco
Just when the ad industry seemed to have found a rare champion in the upper echelons of a big company,…
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George Parker: ad agencies’ mission to obfuscate the English language
Yes, I am a crotchety old geezer who constantly despairs about the current state of the ad biz. But above…
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Trashing the brand: what on earth does Sainsbury’s think it’s doing?
Companies spend decades building a brand. Over the years big UK supermarket chain Sainsbury’s hasn’t done a bad job. It…
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MAA Ad of the Week: Mother Nature puts Apple execs on the spot
Ever wondered wnat it’s like to join a meeting at the world’s biggest company? Especially when its execs, including the…
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Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of…
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MAA blast from the past: Madonna’s ‘Like a Prayer’ revived for Pepsi
Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part…
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New PWC survey says nearly half of UK Out of Home revenue supports communities
A new report by PWC, commissioned by UK Out of Home marketing body Outsmart, details the contribution made by OOH…
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DDB Worldwide named as Parley for the Oceans creative partner
DDB Worldwide has been named as creative partner of Parley for the Oceans, an environmental “eco-innovation” pressure group and alliance…
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UK’s ‘audacious Kingdom’ campaign drops ball
Once upon a time the UK had the Central Office of Information handling government and other institutional advertising. Mostly it…
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