PR

Silvercast brings Aussie firefighters tribute to Times Square

Posters are said to be the oldest ad medium, certainly they’re proving arguably the most adaptable. Digital Out of Home is now where the money is and some advertisers are waking up to its power to communicate quickly and at ...

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Samsung enlists Lewis Capaldi for Brit TV bid

It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more badly than last year (mind you, they’ll have to go a bit to exceed the NME awards with the UK’s ...

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Interpublic inches ahead of Omicom with strong 2019 growth

Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s ...

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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

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UK’s Advertising Association puts trust back on the agenda

The UK’s Advertising Association is mounting a campaign to try to restore trust in advertising – it’s fallen to 25 per cent from 48 per cent 20 years ago – with the theme ‘Responsibility, Trust and Growth.’ It’s also established ...

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Paul Domenet: why charity ads need to clean up their act

“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me neither, Nick. Enough heartache, I’ve about had it with shock tactics in advertising. So has the ASA who recently felt ...

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