PR

Man City football ruling creates a financial free-for-all for regimes playing the global PR game

Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration for Sport. The Court found that the alleged “serious breaches” of Uefa’s Financial Fair Play rules were “either not established ...

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Post-lockdown creativity: Audible, Carlsberg, London Zoo

Is Amazon sustaining the ad business single-handed? Audible audio books is yet another Amazon company (those with long memories might recall that Amazon began as an online bookseller) and here’s a lively effort from Fold7, substituting your imagination for all ...

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Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’

Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped plastic straws (they’ve been dumped in favour of paper) into a limited edition swimwear collection. McDonald’s Austria marketing director Benedikt ...

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Is Sorrell right to damn (gin-soaked) public relations?

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no ...

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Advertising in a crisis: Sprite, Ad Council and Budweiser

That America is undergoing a crisis is unarguable: call it an identity crisis (Black Lives Matter), a political crisis (Trump and division) or a medical one with Covid-19. Brands have never been more prominent in such matters and now they’re ...

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Does mushrooming ad boycott signal the end for Facebook’s Zuckerberg?

First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is still growing apace – Unilever, Levi’s – while other advertisers -including Diageo and Starbucks – are pulling their ads from ...

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