PR

Uncommon gears up for Winter Olympics – now where are they again?

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more ...

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Half of UK consumers plan to reduce carbon footprint through food choices

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust ...

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MAA blast from the past: Boris (some) used to know and love

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a ...

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First Choice bank and the UN venture into the metaverse

Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT ...

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Now the UK’s IPA steps into ‘purpose’ ad controversy

Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...

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New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen

Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same seam for years too. This time it’s for skincare brand Olay, with an epic from Publicis Asia Pacific highlighting women’s ...

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Healthcare is right direction for Unilever but GSK bid may have come too late

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...

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How TV gambling ads are changing in the UK

There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting ...

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City fund manager Smith blasts Unilever for putting purpose above profit

Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager Terry Smith, founder of Fundsmith Equity Fund and a big investor in Unilever, says: “Unilever seems to be labouring under ...

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