PR

Omnicom duo unveil first “conscious brands” top 100

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

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DDB unveils new brand position ‘Unexpected Works’

Omnicom’s DDB Worldwide has unveiled a new mantra – or brand platform as we call them these days – ‘Unexpected Works.’ So it’s advertising it in one of the least expected places, a billboard in Garston, New Zealnd which boasts ...

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Publicis Health under fire for opioid marketing

Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your own conclusions.) Publicis Health in the US is being sued by Massachusetts Attorney General Maura Healey for designing and deploying ...

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Laurence Green: brand purpose – Scotland 0 Sweden 3

“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck ...

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WPP and Sorrell back in the ring over bonus payments

The catchweight contest between WPP and founder and former CEO Sir Martin Sorrell is entering round 37. Campaign’s sleuths have discovered (subscription required) from WPP’s annual report that Sorrell’s former empire will not pay out two final long term payments ...

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IPG posts solid Q1 and forecasts 5-6 per cent for the year

Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers, the first under New CEO Philippe Krakwosky. First quarter net revenue was $2.03 billion (up 2.8% on 2020) with net ...

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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth

WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version of organic growth) of 3.1% in Q1 2021, a sharp turnaround from negative 6.5% in Q4 2020. The rise was ...

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Droga5 goes in to bat for US Reform Alliance

The US must have more lawyers and law schools per head of the population than anywhere and the result? To an outsider at least, one of the most dysfunctional justice systems. Reform Alliance is trying to change the onerous rules ...

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