PR

W+K strikes gold for Nike with failed Marathon bid

Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016 Olympics – is one of our pundits’ Top Tips for Cannes, undeniably a big idea. In terms of athletics (although ...

Read More »

McDonald’s gets it wrong with bereavement ad

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, ...

Read More »

C4’s Superhumans, Clemenger BBDO Melbourne and US are big winners at D&AD 2017

The UK’s premier awards show – and a growing international force – D&AD has made its choices and the highest awards, Black Pencils, have been awarded to ‘We’re the Superhumans’ by 4Creative for Channel 4/Paralympics (Film Advertising) – United Kingdom; ...

Read More »

Dentsu manager in Indonesia commits suicide through alleged overwork

Dentsu Media employee Jiro Inao has committed suicide in Indonesia, through the pressure of overwork according to police. Inao, 48, was a senior manager. His family have refused an autopsy. Dentsu’s CEO in Japan resigned last year over a similar ...

Read More »

Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

Read More »