When New Commercial Arts resigned Halifax to pitch for Nationwide it was pretty obvious that something big was afoot and, lo, it’s come to pass with a top to bottom brand makeover and a new ad campaign featuring an on-form Dominic West as an arrogant bank executive sealed off in what looks suspiciously like a Canary Wharf tower.
Nationwide, now the biggest network, is keeping its branches while others, like Barclays, sorry West, are busily closing them.
There’s more West to come apparently.
An old-school delight with a highly contemporary message.
