Media
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UK Ad Association wades into deep waters of AI
The UK’s Advertising Association is pretty good at latching on to the issues of the day and it’s doing its…
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Coke and Tesco bring new AR dimension to Out of Home
The wonders of digital Out of Home (DOOH) clearly know no bounds: Coca-Cola Zero Sugar is launching a ‘#TakeATaste Now’…
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Ant & Dec hand out homework to get kids talking for ITV
It’s world mental health day on 10th October and we know that young people’s anxiety levels are increasing, so for…
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Ocean Outdoor UK launches exclusive sustainability strategy
Ocean Outdoor UK has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and…
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MAA Ad of the Week: Guardian’s ‘Not for Sale’ from Lucky Generals
Newspapers, yes they still exist, often bring the best out of agencies – the New York Times by Droga5 currently…
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EssenceMediacom shuffles top jobs as Clare Chapman joins
WPP’s biggest media agency EssenceMediaCom seems to have morphed into EssenceMediacomX, which may indicate that the branding for the merger…
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IPA teams with TikTok to attract more diverse range of recruits
Once upon a time people were falling over themselves to get a job in advertising, especially in a glossy and…
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Havas lands fossil fuel giant Shell’s global media business
Fossil fuels might be out of favour but Havas Media will no doubt be celebrating its global Shell win after…
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Nestlé awards pan European media to bespoke WPP agency, OpenMind
WPP has emerged victorious from a nine month pitch for Nestle’s pan European media account, which was also contested by…
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