Media
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Jury confirmed for Ocean Outdoor’s Digital Creative Competition 2023
Ocean Outdoor has announced the line-up of 18 expert judges are who are seeking bold, original ideas in its annual…
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Sorrell faces one of his biggest challenges as S4 Capital flops again
Sir Martin Sorrell’s S4 Capital has posted yet another profit warning, saying revenues in 2023 will be lower than last…
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Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action
Ocean Outdoor draws its summer festival of sport to a close with a digital out of home (DOOH) Rugby World…
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OMG’s Hearts & Science wins Allwyn National Lottery media
Allwyn UK, the incoming operator of the UK’s National Lottery, has named Omnicom Media Group’s Hearts & Science as its…
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Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of…
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MAA blast from the past: Madonna’s ‘Like a Prayer’ revived for Pepsi
Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part…
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McDonald’s brings back yuppies and Teletext to show food changes
McDonald’s is helpfully reminding us that it’s changed over the years, notably in the last 20, with ‘Keep up with…
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New PWC survey says nearly half of UK Out of Home revenue supports communities
A new report by PWC, commissioned by UK Out of Home marketing body Outsmart, details the contribution made by OOH…
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EssenceMediacom adds Sofology digital business
WPP’s EssenceMediacom has added Sofology’s £4m digital account to other work. Sofology is owned by DFS which reappointed EssenceMediacom earlier…
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