Media
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Matt Williams: clever feedback is fine but it won’t solve the customer experience problem on its own
In my last piece on this site I explored one of the most overused buzzwords in the industry – content.…
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BT Sport’s ‘Beat the Bin’ online film scores
The Premier League has started (well someone entombed in a cellar might not know) and already we have Chelsea’s Jose…
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WPP’s Sorrell embarks on one-man media crusade
WPP, along with Publicis Groupe, has the most to lose (and, in its case, win) from the current round of…
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Horizon launches new global media contender Canvas with $700m Innocean
There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and…
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Publicis Groupe drawn into Rato scandal in Spain
Spain is currently embroiled in a financial scandal dating back to the financial crisis and one of the leading figures…
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Who will win the great $20bn media review marathon?
At some stage this year we’ll be able to tot up the winners and losers in the media review stakes;…
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SMS on what it takes to be a great CEO
Here’s Sir Martin Sorrell telling The Drum what it takes to be a good/great agency network CEO. and, not surprisingly,…
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Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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Amazon Prime states its ‘next day’ case with some typical Joint understatement
Amazon Prime, with its wide range of goodies, including TV, and next day delivery (not for TV) is causing quite…
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