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Amazon Prime, with its wide range of goodies, including TV, and next day delivery (not for TV) is causing quite a stir. How big it eventually becomes probably depends on Amazon’s ability to keep the price down. And, maybe, whether its drones can carpet bomb the world’s online shoppers.
Agency Joint, a breakaway from RKCR/Y&R (which seems to specialise in them, much to the ire of its owner) is making quite a reputation for itself with some agreeably understated work. Its big client TSB (itself a breakaway from Lloyds, sort of) benefited from a clever launch campaign which, amazingly for a bank, majored on an attractive, clearly expressed offer.
So here it is with Amazon Prime.
Another attractive, clearly expressed offer!
MAA creative scale: 8.
