Media
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Pedro Avery of Havas: why marketers need to up their game on women and sport
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play…
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Wongdoody opens the ‘showhole’ for Amazon Fire
Funny how ‘disruptor’ companies – like Amazon – get TV advertising in a way that more traditional advertisers, the bulwarks…
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YouTube is more effective than TV says Google boss
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on…
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Tom Denford and David Indo from ID Comms: Publicis Media starts with a win, Martin Sorrell talks to the FT
On this week’s #MediaSnack Tom and David discuss some good news for Publicis Media, in the shape of the Asda…
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What’s next for Richard Desmond as long-time sidekick Stan Myerson calls it a day?
I see that Stan Myerson, Richard Desmond’s number two and “brother-in-arms” is retiring. The British newspaper industry had never seen…
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Arena Media wins new car repair website
MyCarNeedsA.com doesn’t exactly trip off the tongue but there seems to be a pretty limitless appetite for car websites of…
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CHI wins back Sunday Times Rich List and boosts creative department
The&Partnership’s CHI agency seems to be back in the driving seat for News UK as it’s handling this weekend’s campaign…
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FT tries to follow famous ad campaign with adam&eve’s ‘Make the right connections’
It’s a testimony to the power of advertising, I guess, that some old campaigns seem to stick around for ever…
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Asda heads back to Saatchi & Saatchi in double boost for owner Publicis Groupe
Asda’s £100m creative account is returning to Saatchi & Saatchi after less than three years at VCCP. The move follows…
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