Funny how ‘disruptor’ companies – like Amazon – get TV advertising in a way that more traditional advertisers, the bulwarks of traditional TV companies, don’t. Or have forgotten how to.
In the UK Amazon Prime has run a series of campaigns through Joint telling a good story simply and effectively. In the US Amazon Fire, its rival to Netflix and others, uses West Coast agency Wongdoody. And the Wongdoodies have invented the deadly ‘Showhole,’ the fate that awaits viewers when they can’t find out what happens when they want to.
Picking the right agency – as opposed to network – probably has something to do with it.
MAA creative scale: 7.
