On this week’s #MediaSnack Tom and David discuss some good news for Publicis Media, in the shape of the Asda supermarkets UK media and creative business. The account was awarded without a pitch and is worth £90m, a serious blow for Carat but good news for Steve King, Iain Jacob and the new Publicis Media team.
Tom discusses the recent FT Digital Media Conference in London, paying special attention to a fireside-chat with WPP boss Sir Martin Sorrell. Topics included the scale of WPP’s media buying, differentiation in the media market and the likelihood of further consolidation of agency groups.
Finally, Tom and David look at a great piece in Campaign written by Jenny Biggam, founder of independent media agency The 7 Stars, on transparency and trust. She gives marketers her top tips to improve transparency levels with media agencies and hopefully rebuild trust.
WPP have asked us to clarify that Martin Sorrell, speaking at the FT Digital Media conference, did not say that Xaxis/AppNexus was its third largest media vendor partner (Xaxis/AppNexus is not a media vendor partner, it is part of WPP), but that it was a “third force” in the market alongside Google’s DoubleClick and Facebook’s Atlas platforms.