Media
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YouTube “rogue ads” threaten Google’s online cash cow
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet…
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What do the Campaign/Nielsen 2016 billings tables tells us about the health of UK agencies?
Nielsen has produced its computation of creative and media agency billings for Campaign, published alongside Campaign’s diverting “school reports.” The…
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Havas boss Bolloré dances round the full service elephant
Here’s Yannick Bolloré talking in a Campaign video about the new Havas – which is merging creative and media –…
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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
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Showman David Abraham quits Channel 4
Channel 4 CEO David Abraham is stepping down to launch his own “media enterprise” in 2018. Abraham (below), a founder…
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Tom Denford and David Indo from ID Comms: the week that changed media forever
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk…
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Wieden+Kennedy launches Ab InBev’s Bud Light in the UK
AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital…
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Havas boss Bolloré brings back the full service agency
It’s taken a while (Saatchi’s Zenith was formed in 1988 in what was described as a shed in London’s Paddington)…
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Oscar Wall of Ooyala: how telcos can challenge Google and Facebook for targeted advertising
By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods…
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