Media
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Sainsbury’s wins Christmas battle of YouTube views
Sainsbury’s looks like it’s won Christmas in the UK, thanks in part to the antics of AMV BBDO’s Mog in…
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John Billett: how agencies ended up owning the media
A few weeks ago we reported a lecture given by media agency veteran John Billett, now chairman of consultancy ID…
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Will Comcast/NBC spark a bidding war for ITV?
ITV shareholders may be in for a 2016 bonanza if the Mail on Sunday’s report that US giant Comcast, the…
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Bank of America moves to IPG’s Hill Holliday
Interpublic has scored another big creative review win with Hill Holliday winning Bank of America’s whopper $1.6bn creative account, displacing…
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BBC’s ‘Pure Drama’ shows best of RKCR/Y&R
We’ve sometimes wondered at the BBC’s use of agencies when the corporation itself should be stuffed with creative talent. That…
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BBC poaches adam&eve creative stars for another effort at in-house agency
You do sometimes wish the BBC would make its mind up. A decade after unloading BBC Broadcast Ltd – which…
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Matt Williams: parental lessons in content marketing from a three week old
I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and…
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More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC
French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis…
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