AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital campaign from agency Wieden+Kennedy, breaking next week. W+K handles the ever-controversial brand in the US.
Why controversial? Some say it’s not a real beer, others just hate the un-beer-like packaging, others the taste. But it still sells by the tanker load in the US and AB InBev clearly thinks there’s a worthwhile market here too.
A tricky one though. For once W+K is probably glad there isn’t any TV (not yet anyway).
But you can’t far wrong with nice big iMax poster and W+K doesn’t.
Marks out of ten? Let’s see what comes next.