Analysis
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MAA blast from the past: Silk Cut ‘Zulu’
This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the…
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50 per cent down – is April’s UK adspend falling off a cliff?
April is the cruellest month famously opined TS Eliot (can’t help recalling a celebrated Private Eye spoof with January, February…
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Stephen Woodford’s MAA blast from the past: Orange launch
In these isolated, locked-down times, with uncertainty and hardship ahead, my blast from the past is a beautiful slice of…
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Austin Winton: limit choice, boost sales: how to reach consumers in a messy media landscape
Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has…
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Paul Simons: MAA blast from the past – Heineken
Heineken 1985 by Lowe Howard-Spink I joined Gold Greenlees Trott (GGT) in 1984 and found a place with widely diverging…
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Richard Brim’s MAA blast from the past: Flat Eric
I think my blast from the past has to be pretty much every ad BBH did for Levi’s. Always different,…
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Impero’s Alastair Mills: my MAA blast from the past
I remember so many bad ads from childhood. Take the Vortex one, where a woman visits a “bleach lab” and…
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W+K’s Neil Christie picks his MAA blast from the past
Renault from 1986 by McCormick Publicis They really don’t make them like this any more – a little drama in…
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Sid Lee’s Elana Gorbatyuk: ways we can commit to people and purpose in times of crisis
In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their…
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