MAA blast from the past: Silk Cut ‘Zulu’

This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the clearly over-stimulated psyches of CDP’s Paul Weiland and Graham Fink.

Zulu had been one of the big hit films of the 1960s – launching Michael Caine on the road to stardom – and actually presented the Zulus in a respectful light. British creative departments in the day were no respecters of anything much but they knew how to get a laugh (and sell stuff.)

Defy you not to laugh out loud.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

4 comments

  1. Avatar

    I think we may be having a MAA Danny Baker moment here, not least because the millennials will want your head on a plate for #justabouteverything and the farts will point out that it was
    a.made in 1979
    b.art directed by Dave Horry.

    But in its time, it was a masterpiece of branding, engagement and bad taste, and maybe this morning, it will be just the thing.

  2. Avatar

    Apologies to Dave – got mixed up, Graham chose it as one of his Desert Island Ads.

  3. Avatar

    Fink would have been 9 in 1970…!
    Talented but possibly not at that age

  4. Avatar

    A truly fantastic smorgasboard of nuttiness, all delivered in warm good humour. In fact, it’s the reason I was desperate to join CDP in 1980. I’d seen the spot in a cinema in Brixton in 1979 and it had the locals of all extractions roaring with laughter – especially when John Bird appeared at the end, with the soap-powder commercial intro. Director Alan Parker.