Analysis
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Sarah Glover of Leagas Delaney: my MAA blast from the past – Nike’s ‘The Morning After’
Living this new way of life, my blast from the past is the Y2K spot from Nike, ‘The Morning After.’…
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Laurence Green: my MAA blast from the past – Sony Bravia
It was a shoot I didn’t go on. A sale I wasn’t part of. A strategy I didn’t write. But…
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Hearts go out to New York, UK needs to prepare for something better even in tragedy
Our hearts go out (yes we do have them stashed away) to all our friends, and others, in New York…
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New Havas Media research underlines key BBC role in Covid-19 crisis
The Covid-19 outbreak could be the saviour of Britain’s embattled BBC, not so long ago facing the prospect of being…
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Jane Austin’s MAA blast from the past: Tango
For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what…
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MAA blasts from the past: Strand cigarettes and Daz
My friend and long-time MAA supporter Bob Collins recommends these venerable communications: Strand cigarettes from Ogilvy, often described as adland’s…
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MAA blast from past: Apple’s ‘I’m a Mac’
Here’s a blast from the past that actually changed things, Apple’s ‘I’m a Mac’ campaign from TBWA which ran (I…
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Analysis from Talon’s Ada shows true UK population movement during Covid-19
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March…
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Paul Simons: MAA blast from the past – Nike
It is hard to believe now how weak Nike was in relation to other brands in Europe in the early…
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