MAA blast from past: Apple’s ‘I’m a Mac’

Here’s a blast from the past that actually changed things, Apple’s ‘I’m a Mac’ campaign from TBWA which ran (I think) between 2006 and 2009.

In those days (pre-iPhone) Apple was the young pretender to the mighty Microsoft and this campaign is said to have driven Microsoft bonkers. Mind you, Steve Jobs was also said to have his reservations as he thought it too funny. Developing the campaign was quite a performance it seems.

Here’s one of the most famous, if you can stand the lack of social distancing and sneezing.

And another from a great campaign.

Proof, maybe, that humour’s the best medicine – even for viruses.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.