Analysis
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Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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MAA Ad of the Week: Gucci’s homage to Kubrick
We sometimes praise ads here for being “pleasingly bonkers.” Gucci has made a massive business from just that and never…
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Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via…
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MAA Ad of the Week: Dairylea by VCCP
This, as my colleague Emma Hall remarked, could be back to the Seventies – but in a good way. Economical,…
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WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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MAA blast from the past: true eloquence from Brad and Dan
The other day we noted the almost complete absence of dialogue from today’s ads – the main reason, perhaps, why…
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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George Parker: what do you know about Howard Gossage?
Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category…
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