Analysis
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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Paul Simons: here’s advertising’s future in the new model era
This is late MAA partner Paul Simons from two years ago, on the changes he saw coming in adland. And…
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Arif Miah of mud orange: why are multi-cultural moments always an afterthought?
I have to be real – it’s exhausting to see the amount of lip service in the ad industry about…
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MAA blast from the past: Kia Niro takes a ‘hero’s journey’
Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to…
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Paul Simons: the ad that restored my faith in advertising
The latest in our tribute to late MAA partner Paul Simons. It is a rare and pleasant moment when a…
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Paul Simons: is data grail driving WPP’s shotgun marriages?
Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP…
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MAA blast from the past: Twiggy for seemingly unsinkable retailer M&S
What a difference a decade or so makes. Back in 2009 M&S was riding a wave under boss Stuart Rose…
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Paul Simons: Lee Clow taught me ‘less is more’ at TBWA
MAA partner Paul Simons sadly died last week. In tribute here’s one of his pieces about Lee Clow of TBWA…
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George Parker: Paul Simons was right about some clients
I must say, I was pleased to see that Stephen Foster, in his great wisdom, has promised to re-publish many…
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