MAA Ad of the Week: Gucci’s homage to Kubrick

We sometimes praise ads here for being “pleasingly bonkers.” Gucci has made a massive business from just that and never more apparent than in this homage to director Stanley Kubrick – 2001, A Clockwork Orange, Eyes Wide Shut et al.

The fashion industry is pretty daft anyway so you may as well tackle it with humour. And, as here, show off your clothes to best advantage.

The end reference to The Shining is brilliant.

Directed by Mert & Marcus, art directed by Christopher Simmonds.

And a reminder of what an almighty pain it can be making commercials – specially good ones.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*