Analysis
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Brooks, Sorrell, Murphy…what do the next few months hold for adland’s movers and shakers?
In many ways, the business year starts in September. CEOs come back from their holidays with batteries recharged and new…
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Matt Williams: content is only truly innovative when there’s a real itch to scratch
Recently a colleague of mine has started up a podcast called The Innovation Ramble. It’s a podcast about – you’ve…
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Good first half for the holding companies but Asian trouble beckons says new Ciesco research
Boutique corporate advisory firm Ciesco has produced its summary of the big four holding companies’ first half 2015 results and…
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Clare Styles of Brand Union picks her Desert Island Ads
Clare Styles is ECD of leading brand agency Brand Union. Among the clients she works on are Jaguar Land Rover,…
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Paul Simons: why does the CEO’s door keep revolving at Ogilvy London HQ?
Reading the news about Cheryl Giovannou (left) departing Ogilvy after two years in the CEO chair provoked two reactions: who?…
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Paul Simons: can John Lewis’ ‘Tiny Dancer’ confound the price-driven insurance market?
I’m wondering if the John Lewis teams on both client and agency sides have started to get seduced by their…
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Barry Jones of Hogarth: how to build a company that exceeds all your expectations
Back in 2008 was when the Hogarth story really began. We started up the company with 14 people in an…
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Matt Williams: clever feedback is fine but it won’t solve the customer experience problem on its own
In my last piece on this site I explored one of the most overused buzzwords in the industry – content.…
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Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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