Analysis
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Andrew Brown of Cubo: how TV needs to evolve if we’re to have another 60 years of ads
Over the last 60 years, the way we consume and even define TV has changed immeasurably – is TV just…
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Colin Wheeler: why the Rugby World Cup is closing fast on football and the Olympics
Well here we go. The waiting is (nearly) over. Four years on from New Zealand in 2011 the Rugby World…
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Matthew Wyne: how advertising nurtures creative talent
All of a sudden it’s talent, talent, talent. Well it’s nice to know that there’s a future for people, at…
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Michael Lee: five trends, movements and ideas that are shaping the advertising business
Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from…
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Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas
Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art…
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SuperHero Niek Eijsbouts picks his Desert Island Ads
Niek Eijsbouts is creative director of SuperHeroes Amsterdam. Since 2006 he’s been a copywriter and creative director at several agencies…
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Nicky Bullard of LIDA: welcome to the unbelievably bland world of loyalty schemes
I don’t know if this is just me, but you know when you invite a new friend or a work…
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Matt Charlton: why new Ogilvy CEO Charlie Rudd faces a challenge taking BBH culture with him
On reporting Charlie Rudd’s new appointment as CEO of Ogilvy and Mather this morning MAA also pointed out there has…
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Maurice “I cannot stand blood” Levy on winning, setbacks and big ideas
Publicis Groupe supremo Maurice Levy wanted to be a surgeon it seems, but blood got in the way. Tell that…
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