Analysis
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WPP’s Q1 growth battered by currency problems
Who’s that we see coming towards us, driving a flock (herd?) of black swans? Why none other than Sir Martin…
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Simon Hakim of Hunter: how do you judge an agency – awards, effectiveness or both?
This month, April 25th marks two important events. First, it’s ANZAC day, commemorating the sacrifices of the Australian and New…
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George Parker: why Goodby, Silverstein + Partners is the best agency in the world – whatever you lot say!
A week or so ago, because the current state of the ad biz is so boring and predictable, I decided…
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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even…
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Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need…
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PJ Fusco: why search engine marketers need to change
Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than…
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Jon Wilks of Arena: separating fact from fiction in the brave new world of native advertising
The struggle for the legitimacy of the written word is an ongoing and bloody battle. From the world of ‘native…
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Paul Weiland of Contagious picks his Desert Island Ads
Paul Weiland is the founder and ECD of Contagious London, a new-style ‘all-in-one’ agency where the creatives write, film and…
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More strife at Tesco leaves CEO Clarke out on his own
It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in…
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