Analysis
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Michael Lee and Jerry Judge: the official MAA US Agency of the Year is….Wieden+Kennedy
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly…
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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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Rachel Spiegelman of Pitch: why can’t agencies just get on with each other and get the client job done?
Rachel Spiegelman, president of Pitch in Los Angeles suggests that agencies would do better to share experiences and just get…
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George Parker: my review of 2015 and US agency pick
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the…
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W+K’s Neil Christie on the best Christmas ads
It’s supermarket superbowl time in the UK, as the big high street names unveil their epic festive campaigns. You may…
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Richard Robinson of Turn: why it’s time for creatives to become partners in programmatic advertising
More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report…
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ID Comms’ John Billett reveals the changed reality of today’s media buying marketplace
This week media industry veteran and sage John Billett (below), now chairman of media consultancy ID Comms, addressed the Worshipful…
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Ogilvy Paris creative director Paul Kreitmann picks his Desert Island Ads
Paul Kreitmann started his career at BBDO Paris as an art director in 2006. He later joined DDB Paris. He…
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Paul Simons: Christmas ads – have most clients and agencies forgotten how to make great TV?
Last week saw the Christmas advertising onslaught start with the big guns showcasing their shiny new TV commercials. John Lewis…
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