Analysis
-
JWT’s Florence Lujani: why Twitter needs more than 23 characters to reverse its fortunes
In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity…
Read More » -
Michael Lee of Madam: my Top Tips for Cannes
Michael Lee (left) runs top rated US agency search company Madam. Before that he was a partner at what’s now…
Read More » -
Tom Denford and David Indo from ID Comms: Is this he most hated man in media?
On this week’s #MediaSnack Tom and David look at breaking news that drinks giant Diageo has launched the first ‘mega-pitch’…
Read More » -
Michael Lee of Madam: are these the ten greatest creative directors ever?
Firstly, let’s start with a question; what’s the criteria for being a member of this rarified club? Here’s my stab…
Read More » -
Ciesco: IPG sets the pace in the first quarter of 2016 with impressive organic growth
By Ciesco. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth.…
Read More » -
Oliver Group’s Brian Cooper picks his Desert Island Ads
Brian Cooper is chief creative officer of Oliver Group UK. He has held executive creative director posts at Dare, Ogilvy…
Read More » -
David Indo of ID Comms: ISBA’s new director of media calls on advertisers to take back control
On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA.…
Read More » -
Pedro Avery of Havas: why marketers need to up their game on women and sport
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play…
Read More » -
Paul Simons: is Asda heading up the same one-way retail street as Morrisons?
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking…
Read More »