Tom Denford and David Indo from ID Comms: Is this he most hated man in media?

On this week’s #MediaSnack Tom and David look at breaking news that drinks giant Diageo has launched the first ‘mega-pitch’ of 2016 putting its $2bn media account up for tender.

Diageo will be the first major global brand to really stress test agencies’ organisational and financial model this year. David gives a client side view and askes whether the pitch has been prompted not just by financial imperatives but also a desire to design a new blueprint for media agency scope and service.

Next Tom and David discuss “The most hated man in media,” the one and only Mr Jon Mandel, the ex-CEO of MediaCom in US, who was the catalyst for the current ANA media rebate investigations.

Jon’s recent interview with Nic Christensen from Mumbrella makes for entertaining reading and ends with a sad indictment of media agency management that they risk “killing the industry” with their short-term thinking.

Finally, they look at the view of two industry stalwarts, Keith Weed, CMO of Unilever, and Michael Roth, CEO of IPG, who have both made recent public statements on the importance of trust and transparency to their respective businesses.

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