David Indo of ID Comms: ISBA’s new director of media calls on advertisers to take back control

On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA.

Mark explains why advertisers need to take control back and join the conversation about industry issues that keep them awake at night.

David and Mark also discuss the new media contract template produced by ISBA. ID Comms contributed to this project, which aims to improve levels of transparency in client/agency relationships, at a time when levels of trust are lower then ever.

Finally, in anticipation of next week’s ANA Financial Management conference in Florida, the pair make some predictions about what might happen.

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