Analysis
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ID Comms survey: why advertisers need to take the lead on big media decisions
Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area,…
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John Murphy: why brands need to shift their focus to the growing power of single consumers
It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in…
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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
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George Parker: why these nine greats are my ad heroes
The founder and author of Adscam, and sage of Idaho, chooses nine people from his long, varied and uniquely distinguished…
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Laurence Green: why Pat Fallon is my ad hero
The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero…
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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
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Lee Hoddy of Conran Design Group picks his (political) Desert Island Ads
Lee Hoddy (below) is creative partner at Conran Design Group, now part of Havas UK. Before joining Conran Design Group,…
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Surprise as Kraft pulls £112bn Unilever bid
Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s…
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Carter Murray: why Harry MacAuslan is my ad hero
There’s a theme emerging already in My Ad Hero: the huge impact some people make with their generosity in terms…
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