Analysis
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Matt Williams: clever feedback is fine but it won’t solve the customer experience problem on its own
In my last piece on this site I explored one of the most overused buzzwords in the industry – content.…
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Simon Hakim of Hunter: why ‘agencies of record’ are yesterday’s solution for ambitious brands
There’s a lot of talk these days about the death of the agency of record model. Mondelez, Fiat Chrysler, Best…
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WPP report shows US clients slashing adspend
George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them…
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Mike Everett: how Eva’s Wonderbra poster hit the world between the eyes
The famous ‘Hello Boys’ Wonderbra poster certainly hit us between the eyes when it appeared in 1993 – and that’s…
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23red’s Sean Kinmont picks his ‘art of copywriting’ Desert Island Ads
Sean Kinmont is a founding partner of 23red. He started his career at Bernstein Loxton in South Africa and moved…
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