Analysis
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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
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Neil Dawson: why BMP’s Tony Cox is my ad hero
Nissan United’s top creative chooses a great creative editor and manager as his Ad Hero. When Clive Pickering and I…
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Tom Denford and David Indo from ID Comms: the week that changed media forever
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk…
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Oscar Wall of Ooyala: how telcos can challenge Google and Facebook for targeted advertising
By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods…
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Forgotten gems from 100 years of British advertising (2)
It’s the IPA’s 100th birthday this week (which you may have noticed here – they should be paying us for…
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Raoul Shah of Exposure: how Agent Provocateur can recapture its pioneering spirit
When Agent Provocateur opened its first store in London’s Broadwick Street, Britain was going through something of a renaissance. Britpop…
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Ciesco: WPP biggest in 2016, Interpublic is growing fastest
WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and…
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Forgotten gems from 100 years of British advertising
The UK agency trade body the IPA is celebrating 100 years of existence this week so it seems fair enough…
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Tom Denford from ID Comms: media that transforms lives
In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population…
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