Analysis
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Tom Denford and David Indo from ID Comms: the great year of media transparency
On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the…
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Carat president Swayne outlines key role for Out of Home in digital media revolution
Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media –…
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Conversant’s Robin Davies: why publishers need to beware new Chrome ad blocker
Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital…
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Real has the power but Man U remains top of the brand table
Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising…
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David Billing of Above+Beyond: the party may be over but the fun starts now
“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would…
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Ria Campbell of Southpaw: how intelligent brands can influence the influencers
Today’s influencer landscape seems a far cry from the early days of blogging. But lessons learned over the years since…
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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
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Tom Denford and David Indo from ID Comms: why do we always see the same faces at pitches?
On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency…
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