Analysis
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Tom Denford and David Indo of ID Comms: why the Super Bowl is a media and advertising phenomenon
The latest #MediaSnack broadcast by Tom Denford and David Indo of ID Comms looks at the money and the effort…
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Rob Hunter of Hunterlodge picks his Desert Island Ads
Rob Hunter is founder and managing director of Hunterlodge Advertising based in Hertfordshire. He started the agency in 1987 with…
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Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?
The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty…
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Tom Denford and David Indo of ID Comms: why more clients are going direct to media owners
In their latest weekly broadcast Tom Denford and David Indo of ID Comms look at why clients are increasingly going…
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Greenlight’s Andreas Pouros: are these new tech wonders from CES built to last?
Greenlight COO and co-founder Andreas Pouros (below) picks the new technologies showcased at CES that will impact marketing investment now…
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Paul Simons: why does M&S food and clothing seem like two different retailers under one roof?
Marc Bolland (below) will have been at Marks & Spencer for six years when he exits later this year and…
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