Ad Tech
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R/GA rings the changes as Interpublic reshuffles again
Interpublic CEO Philippe Krakowsky has been busily ringing the changes since the took over from Michael Roth and now flagship…
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WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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Anomaly drives data growth with new hire from Droga5 NY
Anomaly London has hired Droga5 New York’s group data strategy Director, Anthony Khaykin, as its first head of data. Khaykin…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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OMG wins £140m global Philips household account
Omnicom’s OMG has won Philips Domestic Appliance’s global media planning and buying. PDA is now private equity owned and the…
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IPG trails Publicis and Omnicom as digital agencies take hit
Interpublic (IPG) delivered a decent set up 2022 results with 7% organic growth, behind Omnicom on 9% and Publicis 10%.…
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David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds…
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