Ad Tech
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Xerox goes back to the middle ages for tech future
More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat…
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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In…
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Facebook owns up to yet another data cock-up
There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and…
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Tom Denford and David Indo from ID Comms: will it be jail time for production crime?
On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the…
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Critical Mass invests in mobile agency Prolific
Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific.…
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Giles Keeble: the truth isn’t the truth any more it’s Google – what about ads?
Bill Bernbach once wrote that the truth isn’t the truth until someone believes you. He was of course making the…
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David Indo from ID Comms: why we need to talk about programmatic
This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic.…
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Was Nick Studzinski key to Accenture/Karmarama deal?
Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead…
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Tom Denford and David Indo from ID Comms: Facebook’s growing pains
On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement…
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