Xerox goes back to the middle ages for tech future

More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems.

This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your fear of not having it. Although it does that too.

MAA creative scale: 7.

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3 comments

  1. This is an exact homage of a famous Alan Kay 1975 Super Bowl spot for Needham, Harper & Steers, “It’s a miracle.” https://www.youtube.com/watch?v=LAt-lB9JIqw
    Too bad Y&R New York is now in the recycling biz.

  2. Well spotted George

    Suppose it was Xerox’s ad. Did they know?

  3. Stephen… Having “perma-lanced” On the account for a few years at Y&R, New York, I can tell you that Xerox is such a fucked up company, I doubt if they know what day of the week it is. Let alone something that happened years ago.
    Cheers/George

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