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Xerox goes back to the middle ages for tech future

More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems.

This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your fear of not having it. Although it does that too.

MAA creative scale: 7.


  1. Stephen… Having “perma-lanced” On the account for a few years at Y&R, New York, I can tell you that Xerox is such a fucked up company, I doubt if they know what day of the week it is. Let alone something that happened years ago.

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