More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems.
This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your fear of not having it. Although it does that too.
MAA creative scale: 7.
This is an exact homage of a famous Alan Kay 1975 Super Bowl spot for Needham, Harper & Steers, “It’s a miracle.” https://www.youtube.com/watch?v=LAt-lB9JIqw
Too bad Y&R New York is now in the recycling biz.
Well spotted George
Suppose it was Xerox’s ad. Did they know?
Stephen… Having “perma-lanced” On the account for a few years at Y&R, New York, I can tell you that Xerox is such a fucked up company, I doubt if they know what day of the week it is. Let alone something that happened years ago.
Cheers/George